Are you planning a photo shoot for your new product or a piece of furniture from your new collection? You’re probably aware that this approach comes at a price, and will involve a certain amount of design work, reflection and back-and-forth with the communications team to refine the final result. And it’s on the basis of this reflection that many professionals come to consider the use of 3D photography. So what’s the choice between 3D photography and photo shoots? A cost-effective solution, 3D photography offers greater flexibility at lower cost. ALJO Studio gives you the lowdown on this solution.
3D renderings is an approach that aims to create a visual of your new product or piece of furniture, so that it can be promoted on your website, on your social networks, in communication campaigns… But unlike a classic photo shoot, where the product is dramatized in a dedicated photo studio, 3D rendering aims to model your piece of furniture from every angle, in three dimensions, in a software program, so that it can be endlessly adapted.
Once modeled, the furniture can be transposed into the world of your choice, giving you real flexibility over the long term. This singular – and modern – approach is winning over many professionals today. So, if you’re wondering what to choose between 3D photography and photo shooting, in terms of long-term exploitation, 3D photography offers you greater room for manoeuvre.
While just a few years ago, 3D was still a developing technology, today it’s a common practice whose content quality can even surpass that of a photo shoot. In fact, thanks to detailed textures, precise lighting effects and customized backdrops and stagings, it’s possible to transcend the natural experience of your photo shoot with a 3D render that’s truer to life.
As an added bonus, 3D rendering can be integrated into a new customer experience, revolutionizing the discovery of your furniture in its own space through augmented reality (AR).
If you’re wondering what to choose between 3D renderings and photo shoots, one unavoidable aspect to check is obviously the cost of the service. It could even be the differentiating criterion that tips your balance one way or the other. And thanks to the possibilities offered by 3D renders, you can save money!
After all, a photo shoot involves major costs:
By eliminating all these costs and reducing the number of people involved to your single 3D service provider, you can save real money. And the money you save can be used to increase the value of your advertising campaigns.
What’s more, it makes it easier for you to deal with mistakes. If there’s a problem with the photos resulting from a shoot, the whole process has to be reorganized. 3D renders avoids this problem by allowing direct modification of the 3D file, at your convenience.
Finally, the last point you can evaluate if you’re wondering what to choose between 3D render and photo shoot is the time it takes to set up the photos so they can be used. If you work in sectors such as furnishings, decoration or fashion, you know that trends evolve rapidly, so you need to be reactive to keep up.
Fortunately, by using 3D renderings, you can drastically reduce the time it takes to produce your visuals, by avoiding the logistical steps involved in planning a shoot with all the players and intermediaries involved. In direct contact with the 3D service provider, all you have to do is communicate your requirements and receive responsive feedback.
This speeds up the generation of visuals, enabling you to bring your product to market more quickly.
So, if you were wondering what to choose between 3D renders and photo shooting, it’s easy to see that 3D renderings now seems to be the way of the future for managing your product photography.
Would you like to find out more, or get a quote for 3D renders of your new collection? Contact us now!
