Fear not. Apart from creating stunning 3D visuals, we also specialize in 3D modeling since these two things are tied together closely. Our team of 3D designers is always ready to help with the creation of 3D models for you.

All we need is some reference in terms of photographs, 2D/construction data – or as a last resort, you can simply take a tape measure and measure the product manually so that we can recreate it in the digital world. Of course, the more information and detail we get, the more accurate the result is going to be.

A 3D model is an actual 3D digital geometric representation of a product. It consists of points and lines (vertices and edges) that create polygons – also called faces, quads, polys or sometimes, n-gons or triangles.

3D models are usually saved in one of the following industry standard formats: .max, .obj, .fbx, .stl, .dwg, .step, .igs, and so on. A packshot however, is an image: .jpg or .png, perhaps .tiff or .psd that happens to be an outcome of texture and material application to a 3D model.

To solidify the idea, let us describe the process.

We always start with a 3D model, which is purely a collection of lines and points. After that is approved, we create the materials and apply the textures so that the model is not just a clay looking product approximation.

Once we have the textures, we set up the lighting (similar to what you would find in a photo studio) and we render the scene. The outcome is a product image such as those that you can see in our section about packshots.

When it comes to regular 3D visualizations, there are no subscription fees or any other “usage” fees. Once the client purchases the image, they are free to use it however they please without any restrictions.

In terms of copyright – e. g. concern about 3D model usage or perhaps background images that are sometimes used, such as supplementary outdoor views, we take extra care to only use public domain assets or free imagery that is available on sites such as unsplash.com. Alternatively, we use properly purchased models, imagery and materials.

In general, the median delivery for the first draft is somewhere between 3-5 days depending on the complexity of the scene. If we are talking about packshots or simpler 3D visualizations, it can be as quick as a day or two.

Animations and modeling are a different case since it is difficult to generalize without knowing the specifics. Depending on the schedule and overall available capacity, it can be anywhere from a couple of hours to a couple of days for models, and usually around a week for animations.

Side note:

Since the turnover time is greatly affected by ongoing projects and other aforementioned factors, it is not possible to completely rely on the information stated above. Instead, our project managers or sales representatives will inform you regarding timescales after receiving the project briefing. This is because the scale of the project is one of the main determining factors when considering deadlines.

Side note #2:

In rare and extreme cases, we have been able to produce models, scenes and animations within 24-48 hours, or even less. However, such urgent services require an excellent brief and 24/7 availability for feedback and communication. These exceptions also usually entail a rush-upcharge.